With payday coming up, I think I'll tell him it's half of his new set of wind gear so he can get back to biking daily before it warms up. (Nashbar has a wind top and pants that we can get together for $70, so at least it'll be useful.)
edit 2005/02/01: The Bowling For Jesus Black & Red Swingmaster (item no. SMSBRBFJ) starts at $31.95 plus shipping if you want your own.